Definitely go over and read this one – it is inspiring.
What’s Blocking Corporate Creativity?
Creative ideas don’t have metrics. They haven’t been around for a while. You might not know anybody that’s been using them. What ends up happening is, you get a creative idea, it has weird metrics, you don’t really know much about it, and it doesn’t allow a decision-maker to make a correct decision. They don’t have the data.
Instead, a way to think about creativity might be better served by not thinking like a decision-maker but like an inventor figuring out and getting curious about the answer.
From a corporate perspective, creative ideas and creativity are necessary but often, elusive despite the opportunities inherent in organizations for creativity to flourish and being much needed. This article explores it very well. There is a podcast about creativity too, from Wharton.
Tim Ferriss, Gary Vaynerchuk, and Seth Godin on the role of creativity in business
from Maya Angelou. As she put it, “You can’t use up creativity. The more you use, the more you have.”
This concept of creativity being a resource that grows with each use and diminishes in strength when left tucked away in silence, runs counter-intuitive to how we view most finite business resources like time and money.
. . . successful entrepreneurs like Tim Ferriss, Gary Vaynerchuk, and Seth Godin, treat creativity as sacred. They often view creativity as their strongest competitive advantage, and taking the time to actively nurture the creative process, gets priority in their daily routines.
After writing the last blog post a couple hours ago and thinking about all that negativity that people have said to me, I wrote this statement down on a card and then came in, made it into a design for a clock using Zazzle and posted it. That is Can Do Thinking and what the magic of creativity does. It creates something, makes things happen, constructs something new, re-creates something already done into something else, energizes ideas and applies them, innovates and moves forward on goals. It is amazing – and I like the clock, too.
I’ve been creating nearly every day since I was a kid and that is over 50 years. I’ve created in numerous ways in a range that moves from art to problem-solving to inventing, creating music, sculpting and painting to writing and doing various computer / online based projects.
“It is better to make the effort to move forward and release the flow of ideas to work with them and do things creatively, create things and invent and write and make – I definitely know that by experience.” – cricketdiane, 2018
Most people know about brainstorming and have used the process at school, at work or at home to create possible solutions and to create ideas. This process is valuable to know and easy to use, once it is learned. Brainstorming for inventing, creating, making, building, innovating can be applied to virtually any area where it can-do solutions are needed.
There are only a couple rules to follow when brainstorming and it is easy to get side-tracked and forget them. They are very important for the process of creating ideas to flow successfully and generate possibilities.
The Two Rules of Brainstorming Are –
Reserve the critical and especially, negative barrage until some other time and that includes the thinking in those negative and critical terms, as well.
Letting go of preconceived notions of what can’t be done, won’t work, can’t work, doesn’t work and why it won’t work. Those valuable and critical analysis skills are hindering to the brainstorming process rather than helpful although AFTER the entire process has created possibilities, those analytical skills will come in handy.
Judgmental and limiting constructs of thinking are not helpful in brainstorming real solutions to real world issues, nor to designing and inventing new things that have never been done before.
Letting go of what won’t work together, what must be used for specific purposes and nothing else, what can’t be used for that, what can’t be bought, what has never been done that way, can’t be possible for this and what MUST be used ONLY in certain ways.
Not only does thinking and speaking this way at every turn in the process, deplete the energy for creating solutions, it does nothing else of value either because in doing so, no other solutions are generated or created by it either. Set that kind of thinking aside and put as quick a stop to it as possible or the process of brainstorming might very well miss rather than produce results.
It doesn’t prove anything nor help anything when creating new ideas and innovations through the brainstorming process, to express or think through WHY IT WON”T WORK or WHY IT DOESN”T WORK THAT WAY or WHY IT CAN”T HAVE THOSE THINGS USED IN A DIFFERENT WAY or WHY IT ISN”T RIGHT TO PUT THOSE PARTICULAR THINGS TOGETHER for a possible solution.
Not only distracting, these expressions don’t prove how much better one person is thinking than another in this situation. It is a waste of time – until much, MUCH later in the process of inventing and creating and well after the brainstorming portion of the inventing process is well over.
From the Oxford Dictionaries –
cre·a·tiv·i·ty – [ˌkrēāˈtivədē] NOUN –
The use of the imagination or original ideas, especially in the production of an artistic work. Synonyms: imagination, innovation, innovativeness, originality, individuality, artistry, inspiration, vision, enterprise, initiative, resourcefulness
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Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible or a physical object.
Brainstorming in three steps –
Decide on a problem to solve, something to create or state a question to be answered.
Generate ideas of possible solutions, turn it around other ways, seek other ways to answer the question or to solve the problem.
Writing down all – and I mean, ALL the information as the process of brainstorming and generating ideas occurs, take one more step and ask the question again for the subconscious to generate possibilities and solutions. WRITE THESE DOWN TOO.
Notes on the Process of Brainstorming –
In those three simple steps, the brain / the mind can begin assessing a problem, critically analyzing what it will take to solve the problem and generate possibilities for solutions.
Throughout the process of brainstorming, no matter how outlandish, silly, unattainable, ridiculous, insane, crazy, new, never done that way before or STUPID an idea or thought may be – WRITE IT DOWN ANYWAY without judgment. DON”T exclude ANY of them.
The reason for this is because the mind and subconscious will generate more rather than shutting down, if EVERY single idea is given the merit of recording it by writing it down, saying it aloud for a video or audio record of it and by putting it on a whiteboard, post-it note or on a chalkboard,
The fact is, some of those ridiculous, crazy and unattainable ideas end up producing other ideas or combinations of ideas – and sometimes, they even turn out to be the ideas and solutions that do work.
To not record those ideas which are judged along the way as stupid, silly or crazy, only serves to hinder the process, thwart the generating of more possible solutions and maybe even cheat you out of real solutions that can and will work in the real world.
Brainstorming is only one facet of generating solutions and creating ideas that will work as part of the inventing process. Among a group of people, focus groups and teams of people, brainstorming often yields surprising solutions that would not have been considered nor created at all.
Creative brainstorming is an amazing process and quickly delivers to the individual inventor or teams of people, large groups of possible solutions and novel approaches to create something new, to innovate something or to solve an existing problem. It also awakens the intellect, the subconscious and the creative mind to continue applying what is known and unknown to create solutions to the problem and to invent new ways to approach it.